Lēmono_Brand Building& Personal Branding
Problem: How to launch a sustainable fashion brand from scratch with almost no investment ?
Communications Target: Active womans that doesn’t fits into fashion standarts
Context: Since 2020, Lēmono has designed versatile jumpsuit-kimonos (registered model®) and wrap clothes suitable for all women, ranging from size 30 to size 50. My mission was to inspire women to embrace their beauty with every outfit. Regardless of age, silhouette, or size, looking gorgeous in Lēmono is simply a matter of style.
Role: Founder : manufacturing, crowdfunding, marketing, logistics flow, communications, retail development.
Date: 2020- 2024
Site: www.le-mono.com
Methodology:
1. Brand Building
Initially, I focused on creating patterns and sourcing manufacturers and fabrics to bring my vision to life. All was made in Barcelona with sustainable fabrics I worked then on crafting the message and branding
2. Community Building and fundraising
I built my community through crowdfunding and reach 305% of initial goal
3. Operations
I then found a warehouse to dispatch my orders from the crowdfunding campaign and worked on the website to ensure a good user experience.
4. Content creation
I began collaborating with micro-influencers who share the same values—young, senior, and pregnant women—while working on media ads.
5. Expansion
Once I had established an initial customer database, I began selling on B2B marketplaces to get new points of sale.
Brand has been stoped in 2022 and is currently in rebranding
