Coaching_Personal Brand Content & Marketing Management
Problem:
Christine Perrin is a solopreneur. She’s been a coach for the past 15 years, with a strong community and solid credibility in her field. She runs the business on her own, which means she often goes through peaks and lows. She needs to be more consistent in her communication to avoid disappearing during slower periods.
Communication Target
Her activity is based in eastern France, where she focuses on large industrial companies
Mainly HR and training departments , working with partners such as British American Tobacco, Alstom, Faurecia, or Vetoquinol typically aged 40-50+.
Trainees: industrial managers, typically aged 40-50+.
Communication Strategy
Strengthen her personal brand on LinkedIn
Update her website to reflect her expertise
Launch a monthly newsletter
Organize punctual events to maintain visibility
Solution: Fractional Marketing Management
Content:
Personal Brand on Linkedin
Newsletter
Online Events organization
Website
Type of content:
Simple content that showcases her day-to-day activities, invites her audience to new training sessions, and shares storytelling posts inspired by her readings or personal updates.
Results: From 1,5 to 5% engagement
2 News clients this year
