Veepee_Brand building
From white-label to five-stars brand
Date : 2020- 2023
Website : @lolapalacios @littlecelebs
Problem: Veepee exclusively sells two children's brands as private labels on its own platforms. These brands ranked #1 in Kids Category GMV for the group. I knew that effective branding was key for taking the next steps, increasing sales and start selling on more markeplaces to become a true brand
Solution: Project & Brand manager
Strategy & deployment: Manage budget, transversal teams, P&L
Sourcing 14 providers : Customer service, Logistic, Payment, Branding, Integrator marketplace
Methodology:
1- Brand Building
I initially focused on creating the brands' storytelling and positioning, designing logos, and setting up social media accounts. 'Little Celebs' is positioned as the playful brand for everyday life, while 'Lola Palacios' offers a classic-cool look for special occasions
2- Community Building
I’ve then created the social media channel for both brands and hit the 10k after 3 months for Lola Palacios.
3. Operations : I finally created websites with their own logistics, product information, and financial flows.
4. Growth and diversification: Finally, I’ve linked it to several marketplaces such as Spartoo and Amazon. (La Redoute and Zalando were in the process of being added before COVID-19.)
